Welcome to CTV - "Commercial Break" - a showcase of the brands, broadcasters, agencies, technologists and retailers who together are part of the surge in connected, performant, addressable TV advertising.

In this series, Ian Jindal interviews leaders and changemakers in the CTV/AddressableTV sector and the intersections with direct-to-consumer performance marketing and brand-building. We cover the trends, opportunities, ideas and innovations in the commercial, customer-centred business of TV.

Season 1 develops the agenda in the run-up to the RetailX.Events CTV Summit on May 14, 2026, in London, UK.

Latest Episodes

CTV-06: in conversation with Phil Gontier, Chief Revenue Officer at Smadex

In this episode we chat with Smadex CRO Phil Gontier about how a DSP born in mobile app marketing is now using CTV as a high‑impact performance channel.  Phil explains...

CTV-05: in conversation with Ross Appleton, General Manager UK, Tubi

Ross Appleton explains how Tubi — Fox Corporation's free, ad-supported streaming service — is building its UK presence by focusing on fandoms, data-driven personalisat...

CTV-04: in conversation with Lindsey Clay, CEO of Thinkbox.tv

Lindsey Clay explains how TV has evolved from purely linear broadcasting into a broad, addressable ecosystem – and why it remains both the most effective and most trus...

CTV-03: in conversation with Antonia Faulkner of Samsung Ads

Episode SummaryAntonia Faulkner outlines Samsung Ads' unique position as a hardware giant evolving into a media powerhouse, leveraging data from one in three European ...

CTV-02: in conversation with David Sanderson, Business Development Director, Sky Media

In this episode, David Sanderson explains Sky Media's addressable TV platform, AdSmart, its evolution since 2012, and why true addressability requires a residential ad...

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